“As of today, in certain US states we have taken measures to relax our Cannabis Ads policy to create more opportunities for responsible cannabis marketing—the largest step forward by any social media platform,” Alexa Alianiello, of Twitter US Sales & Partnerships and Rohan Routroy, of Twitter Next wrote on a blog post on the Twitter website.
The post continues, “We look forward to helping more customers unlock the power of Twitter Ads to connect with the cannabis conversation and drive their business forward.”
According to Alianiello, Twitter added additional medical cannabis markets and adult-use markets to the platform. Several restrictions remain in place, mostly surrounding the practice of making unproven or false medical claims.
Any advertisement for cannabis and CBD content must not appeal to minors in the creative, landing pages must be age gated, and sales must be age verified; not use characters, sports-persons, celebrities, or images/icons appealing to minors; not use minors or pregnant women as models in advertising; not make claims of efficacy or health benefits; not make false/misleading claims; not show depiction of cannabis product use; not depict people using or under the influence; and not encourage transport across state lines.
