“When MLB opened the CBD category for its clubs, it allowed us to explore new partnership opportunities and offerings,” said Chicago Cubs Vice President of Corporate Partnerships, Alex Seyferth. “We’re proud to be the first club to partner with a CBD company, but what was more important to us was making sure that the brand was the right fit. MYND DRINKS is a Chicago-based company that promotes overall wellness and helps ease the stressors of everyday life, just like a Friday 1:20 game at Wrigley Field.”
The partnership will include various in-ballpark signage elements including on-field baseline signage at Wrigley Field and “several in-game features” International marketing rights are also expected in the United Kingdom for the 2023 regular season, a first for the club. MYND Drinks won a 2022 World CBD Awards winner for “Best Cold Beverage.”
“We are so thrilled and honoured to announce our partnership with the legendary Chicago Cubs, and that they share our vision of health and wellness in major league sports,” said Simon Allen, CEO of MYND Drinks.
