The new online platform is more than just a store—it’s a digital extension of Snoop’s cannabis empire. Alongside its retail offerings, the website serves as a directory for S.W.E.D.’s physical locations, including a flagship dispensary in Los Angeles and a cannabis coffeeshop in Amsterdam, both of which were announced in summer 2024.
“S.W.E.D. is all about celebrating the culture and lifestyle of cannabis,” Snoop said in a statement. “This new platform lets me connect with fans and cannabis lovers around the world, bringing them the best products and experiences straight from the Doggfather himself.”
The online store offers a handpicked selection of products that reflect Snoop’s iconic style and passion for cannabis culture:
- Hemp-Derived Cannabis Products: These include a range of authentic Snoop Dogg and Death Row Records-branded items crafted for quality and consistency.
- Smoking Accessories: Premium pipes, bongs, rolling papers, and more, catering to enthusiasts at every level.
- Tobacco Cigars and Wraps: High-quality tobacco products for traditional smokers.
- Lifestyle Merchandise: Limited-edition apparel, collectibles, and other goods inspired by Snoop’s legendary career.
The platform aims to appeal to cannabis enthusiasts and lifestyle aficionados alike, offering something for everyone, from first-time users to seasoned smokers.
The launch of the S.W.E.D. online store is the latest milestone in Snoop’s long-standing involvement in the cannabis industry. Over the years, Snoop has built a multi-faceted cannabis brand that spans product lines, retail spaces, and even cultural hubs like the Amsterdam coffeeshop.
By entering the direct-to-consumer market, Snoop is tapping into a growing trend of e-commerce in the cannabis sector, which saw significant growth during the pandemic and continues to thrive as more regions embrace cannabis legalization.
Snoop’s influence extends far beyond products; he’s a symbol of cannabis culture worldwide. His ability to blend his musical legacy with his cannabis advocacy has resonated with fans and consumers, making his ventures both authentic and aspirational.
“Snoop isn’t just selling products—he’s selling a lifestyle,” said Jennifer Hayes, a cannabis industry analyst. “His global appeal and deep-rooted connection to the culture give him a unique edge in a crowded market.”
The online platform is just the beginning. Snoop and his team have hinted at expanding S.W.E.D.’s physical footprint with additional retail locations and international collaborations. There’s also speculation about exclusive product drops and experiential events, further blending cannabis culture with music, art, and entertainment.
For Snoop Dogg, the launch of the S.W.E.D. online store is more than a business move—it’s a declaration of his unwavering commitment to cannabis culture. “This isn’t just a business—it’s my life,” Snoop said. “And I’m bringing it to you, wherever you are.”
As the cannabis industry continues to grow, Snoop Dogg remains at the forefront, proving once again that he’s not just a rap legend but also a visionary entrepreneur.
Photo by: Jason Armond/Los Angeles Times
